What nicotine strength should I choose?

The strength of e-liquid you choose is mainly down to personal preference. If you've just quit smoking, then you may find the table below helpful when choosing what strength to buy:

Traditional CigE-Liquid Nicotine (mg/ml)
Very Strong20mg+

You could also choose based on how many cigarettes per day you used to smoke, although you'll likely find yourself reducing the strength gradually as you get used to being smoke-free:

Cigarettes Per DayE-Liquid Nicotine (mg/ml)

These should only be used as a rough guide, because every type of kit is different in the amount of vapour it produces and thus how much nicotine is delivered per-puff.

Note: If you're using a sub-ohm kit or a Box Mod as opposed to a "pen-style", then we suggest reducing the amount of nicotine as these devices output a much greater amount of vapour - and therefore provide more nicotine per-puff. As a general rule, cut the amount of nicotine in half (e.g. if you're used to 12mg/ml, try 6mg/ml instead).

Not sure about mg/ml or % strength? Click here for advice.

Submit a ticket

Did you find it helpful? Yes No

Send feedback
Sorry we couldn't be helpful. Help us improve this article with your feedback.